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Business Plan & Strategy Capstone

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Cape Breton University
Cape Breton University
Sydney, Nova Scotia, Canada
Ayse Ersoy
Associate Professor
4
Timeline
  • September 30, 2025
    Program start
  • October 2, 2025
    Client Meetings
  • October 9, 2025
    Client Meetings
  • October 16, 2025
    Industry and Market Place Analysis
  • October 23, 2025
    Competitors Analysis
  • October 30, 2025
    Diagnostics and SWOT
  • November 27, 2025
    Program end
Program
5/4 project matches
Dates set by program
Preferred companies
Canada
Any company type
Consumer goods & services

Program scope

Categories
Market research Competitive analysis Market expansion
Skills
business problems business planning marketing research strategic analysis business strategies decision making operations research
Learner goals and capabilities

Partner with CBU students as they complete their Capstone Project in business strategy, marketing research, and decision-making skills.


During these capstone projects, students can research industries and markets, analyze competitors, and diagnose business problems to identify practical solutions. From there, they’ll build comprehensive business plans, including strategy, operations, funding considerations, and implementation steps. Along the way, you’ll meet with students to shape the scope, provide feedback, and ensure alignment.


By the end of the project, you’ll receive a written business plan, a strategic analysis, and a final presentation of recommendations, giving your organisation fresh insights and actionable strategies while helping students apply their learning in a meaningful way.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
50 learners
Project
30-60 hours per learner
Coordinators assign learners to projects
Teams of 10
Up to 1 team(s) per project.
Each learner can join up to one team
Expected outcomes and deliverables

At the end of the project, you can expect students to submit:


  • A full business plan.
  • Implementation and strategy recommendations.
  • A final presentation of findings to your team and stakeholders.
Project timeline
  • September 30, 2025
    Program start
  • October 2, 2025
    Client Meetings
  • October 9, 2025
    Client Meetings
  • October 16, 2025
    Industry and Market Place Analysis
  • October 23, 2025
    Competitors Analysis
  • October 30, 2025
    Diagnostics and SWOT
  • November 27, 2025
    Program end

Project examples

Here are a few examples of projects that would be a strong fit for this course:

  • Create a business plan for a startup or new business venture.
  • Conduct a competitive analysis and recommend positioning strategies.
  • Assess industry trends and identify strategic growth drivers.
  • Evaluate funding options and regulatory considerations for a proposed initiative.


Please note that the final deliverable must always include a Business Plan and accompanying PowerPoint Presentation.


Additional company criteria

Companies must answer the following questions to submit a match request to this program:

  • Q1 - Text short
    Does the project involve developing or refining a business plan, strategy, or market analysis?  *
  • Q2 - Text short
    Will students be able to access the data or information needed (e.g., market, financial, or operational insights)?  *
  • Q3 - Text short
    Are you able to commit to at least 2–3 check-ins with the student team during the project?  *
  • Q4 - Text short
    Are you available to attend the final presentations at the end of the term?  *