In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course explores the importance of managing data as an enterprise asset and the processes and components required in terms of the acquisition, storage, sharing, validation and accessibility of data for addressing business problems. An examination of Database Management Systems, database architectures (structured and non-structured) the differences between OLTP (Online transaction processing) OLAP (online analytical processing) as well as the administrative processes (Data Governance) that guide the data lifecycle will be a focus.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. The students learn how to perform exploration of data in order to discover meaningful information to solve problems, and will allow for the application of analytics life cycle in the context of planning to solve a business problem. Emphasis is placed on framing the problem, proposing an analytics solution, communicating with stakeholders, and establishing an analytics-focused project plan. Common data visualization tools and techniques are explored and used as students learn best practices for the presentation and communication of analytical solutions and insights.

This course is part of the Data Analytics certificate program. Students in the program are adult learners with a post-secondary degree/diploma in computer science, engineering, business, etc. This course presents the principles of artificial intelligence (AI) through an exploration of its history, capabilities, technologies, framework, and its future. AI applications in various industries will be reviewed through some case examples. Current trends in AI will be discussed and students will be encouraged to consider the potentials of AI to solve complex problems. This course will help students to understand the implications of AI for business strategy, as well as the economic and societal issues it raises